Lisa Willing

Online marketing blog

"Here we bring together for you all the tips, tricks and valuable insights of the industry. Are you especially interested in one specific topic, or do you have any questions? Then feel free to contact us right away using the contact form below."
Lisa Willing, Marketing Manager
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Posts

What exactly is the job of... Team Advertiser DACH: between customers and machine room

What exactly is the job of... Team Advertiser DACH: between customers and machine room

It's May again and we've reached part 4 of our team series. On offer today: Girl power. Besides our Publisher Team and Team International we have another group of colleagues, Team Advertiser DACH, who are in direct contact with our customers, whether B2C or B2B. As the name suggests, these are advertisers – but also partners such as networks or agencies. What does the daily routine of Team Advertiser DACH look like? Before we really get started, why don't we start with the question of who Team DACH is? The female trio consists of Ulrike aka "Ulli", Barbara and Melissa. [...]

What exactly is the job of... Team International: 5 and a cat

What exactly is the job of... Team International: 5 and a cat

The Godfather has one, Dr. Claw, Inspector Gadget's antagonist, has one and even Gargamel is never without his Azrael. But not only these villains love their cat. Fluffa, Francisco's cat, is also an integral part of our Team International. After Team Marketing and Team Publisher , we now introduce the five-member team that takes care of all the needs of our international customers. Who's in Team International and what do they do? Besides Fluffa and Francisco, Izabela, Silvia, Glen and Marta belong to Team International. They have all found their way to Berlin and bring the most diverse influences to [...]

Increase website advertising revenue: Alternatives to Google AdSense

Increase website advertising revenue: Alternatives to Google AdSense

Would you like to monetize your website and place advertisements on it for this purpose? Then you've probably already thought about running ads through Google AdSense. The integration of Google Ads initially seems to be the most obvious solution for many companies. On the one hand, because it is probably the best-known way of making money as a publisher. On the other hand, because integration is very easy. We'll show you why you shouldn't rely on Google Ads alone and what advantages advanced ad offers you as an alternative. Your request: Earn money with your website without much effort If [...]

What exactly is the job of... Team Publisher: straight from the suite into the pool

What exactly is the job of... Team Publisher: straight from the suite into the pool

Sounds like a luxury holiday? Well, that’s what it’s like in our youngest team. And, no, we don’t mean the age of the individual team members, but the fact that the Publisher department at advanced store has only existed for the last 3 years. This closes the circle in the world of online marketing as, besides advertisers who want to take their products to the people, we also need website operators who offer their pages as advertising space. Both worlds are connected by our media platform, the advanced suite . And the pool? Well, that’s where all the advertising is, [...]

Prospecting: gaining new customers through a targeted approach

Prospecting: gaining new customers through a targeted approach

If you only ever address your advertisements to users who have already bought something in your shop, you will not experience long-term success. Retargeting as an advertising strategy alone will not get you very far. Instead, the goal of any campaign should be not only to re-engage existing customers, but also to acquire new customers at the same time. So, you have to look for users who are highly likely to be interested in a certain product. But what is the best way to find them? Prerequisite for successful prospecting – a clearly defined target group In order not to [...]

What exactly is the job of... Team Marketing: between memes and methods

What exactly is the job of... Team Marketing: between memes and methods

Marketing: for some, it’s a non-word. For others – well, it’s one of those things that is hard to define. If you have to explain to your parents what you do as a ‘marketing person’, the answers are quite different, depending on the person concerned. At advanced store, we can put it more or less like this: everything that goes out, whether it is text or images, goes through the marketing team. Why? Quite simply, so that there is a common theme that threads through everything. This makes it easier both for the customer and for colleagues and employees. ‘Corporate [...]

Control and safety for display campaigns through viewTag

Control and safety for display campaigns through viewTag

By using our viewTag technology, we ensure that our advertising banners are only deployed when in the user’s field of vision. This way we protect you from a banner deployment without any advertising performance. You only pay for actual advertising performance on a CPO basis. viewTag gives you the opportunity to place advertising material from premium advertisers in the not instantly visible area of your site without violating the guidelines for advertising placement. At the same time, unnecessary loading times are eliminated. Display resolution The resolution and size of the monitor used by the user no longer matter. Even on [...]

First Party Cookies: Facebook Introduces New Advertising Tracking Option

First Party Cookies: Facebook Introduces New Advertising Tracking Option

As some browsers are making tracking via third-party cookies increasingly difficult, Facebook is introducing a new option that will allow advertisers to continue tracking their website traffic accurately: The social network will offer an option to switch to first-party cookies.

Retargeting Guide: Step by Step to a Perfect Retargeting Strategy

Retargeting Guide: Step by Step to a Perfect Retargeting Strategy

For some time now online marketing has been called "Back to the Roots". One of these roots is retargeting, also known as remarketing in the Google-Universe, which follows a simple strategy: With the help of personalized advertising banners, visitors who ditched your website are retrieved in order to finally encourage them to buy.

Incentives: How to positively influence the buying decision with due to attractive incentives

Incentives: How to positively influence the buying decision with due to attractive incentives

Why do we need incentives? The majority of online shoppers have a pronounced price-performance sensitivity. On the one hand, the variety of offers increases daily and on the other hand, comparing products and offers in our digitalized world has become extremely easy. Incentives therefore offer a good opportunity to stand out from the convoluted range of offers. Incentives: What is this? Incentives in online marketing are cash or non-cash bonuses that are linked to an offer or product, thereby encouraging the user to make a purchase. In other words, an incentive is the icing on the cake of an offer [...]

I AM EVERYWHERE: advanced store at iab Forum 2018

I AM EVERYWHERE: advanced store at iab Forum 2018

The "challenges of the mobile society" will be the focus of the iab Forum 2018. Under the slogan "I AM EVERYWHERE", industry experts from all over the world will deal with the changes that a data- and technology-driven society is undergoing. advanced store will also be present at this interesting online marketing event.

Audience Targeting by advanced store: The Right Combination of Common Sense and Love of Analytics

Audience Targeting by advanced store: The Right Combination of Common Sense and Love of Analytics

Our audience targeting is precisely aligned to the requirements of performance campaigns. Unlike branding campaigns, achieving a specific demographics is not the goal of these campaigns. Response or conversion is what counts. Therefore only methods that have a lasting effect on the response will do.

Artificial Intelligence: How data is made usable

Artificial Intelligence: How data is made usable

"Made in Germany" stands for quality and reliability - this should also apply to artificial intelligence in the future. "Artificial Intelligence (AI) made in Germany" is to become a globally recognized seal of quality and Germany the world's leading location for AI, as stated in the Federal Government's key issues paper on the Artificial Intelligence Strategy. This is an ambitious goal if you look at how Germany is still lagging behind other countries in the field of digitisation. In order to achieve this leading position, so-called competence centres are to be set up. In addition, research in the field of [...]

advanced store at PI LIVE: October 15 & 16, London

advanced store at PI LIVE: October 15 & 16, London

On the 15th and 16th of October 2018, the online marketing industry will be looking to London for PI Live - the Affiliate & Performance Marketing Conference. As with any event of this kind, the main focus will be on networking on an international basis in addition to exciting sessions on current industry topics. Advertisers, publishers, networks and agencies meet here. And advanced store is right in the middle of it this year. We are represented as exhibitors with our own booth. So come by and visit us in the Grand Hall, at booth number 9!

International Performance Marketing Awards 2018: advanced store acts as co-sponsor and presents Agency Award

International Performance Marketing Awards 2018: advanced store acts as co-sponsor and presents Agency Award

Since 2007, international marketing agencies, networks and technologies have competed with one another to win an International Performance Marketing Award (IPMA). In association with advanced store, 2018 will also see this significant award being granted in many different categories within the context of the PI LIVE Performance Marketing and Affiliate Conference. As category sponsor, advanced store has also the honour of presenting one of the awards.

BrightRoll DSP Core Certification: advanced store has proven expert knowledge

BrightRoll DSP Core Certification: advanced store has proven expert knowledge

With BrightRoll DSP, Yahoo provides more than 165 billion data points every day, helping to reach the right audience with each ad and on every device. But using this huge amount of data effectively is a big challenge. To take full advantage of all BrightRoll DSP features, some advanced store staff members have been extensively involved in a training course and have successfully completed the BrightRoll DSP Core Certification.

advanced store at dmexco 2018: September 12 &13, Cologne - Hall 6.1 / E070

advanced store at dmexco 2018: September 12 &13, Cologne - Hall 6.1 / E070

In 2018, dmexco reinvented itself. Not only the logo is new, but also the organisation of the industry event. Under the motto "Take C.A.R.E." dmexco offers a two-day conference with 550 speakers on 5 stages. Around 1,100 international exhibitors will be present at the accompanying exposition. advanced store will also be present this year: You will find us in Hall 6.1, E-070.

10 years of advanced store: Review of the 2nd :connect Partner Day

10 years of advanced store: Review of the 2nd :connect Partner Day

10 years of advanced store - this has to be celebrated! So we invited to the 2nd advanced store :connect Partner Day in our Berlin office and many representatives of networks, agencies, advertisers and publishers accepted our invitation. An exciting workshop program and a lively exchange in a pleasant atmosphere awaited the guests.

Top 100 Influencers of Affiliate Marketing: Two of them are working for advanced store

Top 100 Influencers of Affiliate Marketing: Two of them are working for advanced store

We have influencers! No, not influenza. But at advanced store people work who are among the opinion leaders in their industry. At least Markus Kellermann ( AffiliateBlog.de ) sees it that way. After all, as in 2015, he included our company founder Marc Majewski in the list of the top 100 influencers in affiliate marketing. Yvette Tilly from advanced store has also made it into the ranking. We asked Marc what he says about the award and what he sees as the secret of success in online marketing. Being an affiliate influencer is fun "Of course, I'm glad that I'm [...]

advanced store and WOM Protocol start a cooperation: Blockchain meets display advertising

advanced store and WOM Protocol start a cooperation: Blockchain meets display advertising

The idea of decentralized data banks in form of blockchain is nothing new among industry experts. The advantages are clear, as data isn’t saved centrally but instead mirror the connection of many computers, protected from misuse or deficiencies. That is particularly important for sensitive data, such as financial transactions, which is what Melanie Mohr, founder of WOM Protocol, is also using for her new project. What is even more interesting is the preparation behind the project. Together with WOM Protocol advanced store will in fact define the role of the advertiser. Because who would be better fitted for the creation [...]

Online advertising vs. protection of personal data: Contradiction or in harmony?

Online advertising vs. protection of personal data: Contradiction or in harmony?

Which of your personal data is most important to you? Like most people, you're probably thinking about your date of birth, address, phone number, email password, and credit card or bank account information. We want to prevent this data from falling into the wrong hands under any circumstances. That is why we only issue them carefully, to selected persons and for a specific purpose.

Postview Banners - Display Advertising On CPO Basis

Postview Banners - Display Advertising On CPO Basis

Just a few years ago, Postview was viewed with great skepticism by many. Not everyone was convinced that a sale should actually be the result of pure visual contact with an advertising banner. Instead, banners that were clicked were the most important. However, it is now undisputed that advertising has an unconscious effect and that users visit the advertiser's website afterwards even without a direct click. Moreover, as fewer and fewer users click on banners at all, advertisers inevitably have to rethink their approach in order to gain insight into the impact of their advertising. Globally operating companies rely on [...]

Partner Workshop on the GDPR Innovations: An Industry Has to Stick Together

Partner Workshop on the GDPR Innovations: An Industry Has to Stick Together

We take part in the discussion of the far-reaching issues of privacy, performance enhancement, and digital technologies. After all, we have a lot of experience and knowledge in these areas. But more importantly we want our industry to exchange and collaborate on these issues, because it ultimately affects everyone. With advanced store :connect we have put this idea into practice and started a partner workshop. The result was an exciting day in our Berlin office with guest lectures, new ideas and the certainty that :connect will be repeated.

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