Increase website advertising revenue: Alternatives to Google AdSense

Increase website advertising revenue: Alternatives to Google AdSense

Would you like to monetize your website and place advertisements on it for this purpose? Then you've probably already thought about running ads through Google AdSense. The integration of Google Ads initially seems to be the most obvious solution for many companies. On the one hand, because it is probably the best-known way of making money as a publisher. On the other hand, because integration is very easy. We'll show you why you shouldn't rely on Google Ads alone and what advantages advanced ad offers you as an alternative.

Your request: Earn money with your website without much effort

If you're looking to monetize your website, you're probably looking for the easiest way to incorporate ads online. So quickly consult the search engine and you're ready to go. You will likely end up on Google AdSense first. Granted: Google makes it easy for you as a website operator to integrate advertisements into your website. Simply log in with your Google account, insert the code, done. Google will do the rest: The placement of the ads, their adaptation to the user's screen, the selection of the ads that are displayed - all of this happens automatically.

Make money with Google AdSense: Is the simplest also the best?  

As easy as it is to place ads onto your website using Google, the more difficult it is to find out how you can actually make money from them. Google even allows you to calculate your potential earnings. But how do these even come about? It is not clear at first glance exactly which billing model is behind Google AdSense.  

With Google Ads, you only earn when your site visitors click on the ads, so it's a CPC model. Advertisers pay for their ad to be placed on your website and you receive a share of the revenue that Google generates from users' clicks on the ads. However, this type of billing is also non-transparent because you do not find out what price was paid by the advertiser for the placement. In most cases, the remuneration for clicks is kept low, as a click does not automatically result in a sale and the advertisers therefore bear a higher risk.

Side note: CPC, CPO, etc. - Which billing models are there in online marketing?

Here we explain the most common billing models for publishers. Click the arrow to learn more.

Cost per Click (CPC): With this type of remuneration, the click is paid for, which means that as soon as a user clicks on an advertising banner on your site, you receive a share of what the advertiser paid for placing the banner on your website. The advantage: The likelihood that you will generate income is very high as the users only have to click on the advertisements. The disadvantage: The remuneration is usually quite low. The following applies here: It's the total that counts.

Cost per Order (CPO): Here you only get money if a user comes to the shop via the banner on your website and buys something there. Pure clicks are more common than the subsequent sales. However, the remuneration for purchases actually made in the shop is significantly higher than for simply clicking on the banner. And with Postview, a subsequent sale is paid for even if the user only saw the banner, even if they didn’t click on it. In most cases you will receive a certain percentage of the remuneration set by the advertiser. The amount of your income also depends on the value of the goods purchased by the user in the shop. The advantage: The remuneration is higher than for the CPC billing. With just a few sales, you can generate more income than with many clicks. The disadvantage: If users don't buy, you don't earn anything.

Cost per Lead (CPL): A lead is a specific action that the user should take on the website, such as signing up for a newsletter. Here the advertiser sets a fixed amount that he is willing to pay for this action being carried out by the user. The advantage: You know exactly what your earnings will be when your site visitors carry out a certain action. The disadvantage: If the users don't act as desired, you don't earn anything. CPL remuneration is only worthwhile if you also give the user an incentive to actually carry out the desired action, for example by offering them added value.

Cost per Mille (CPM): Here you will receive a pre-determined fee for every 1000 advertisements. It doesn't matter whether the user clicks on the ad or buys something, it is just the fact that it has been displayed that counts. The advantage: The amount of the remuneration is clearly defined in advance. The disadvantage: You may be giving away additional income from purchases made as a result of advertising on your website.

Combinations of the different billing models are also possible.

Advertising income through affiliate marketing & affiliate partnerships

Affiliate marketing is an alternative way of making money with your website. You advertise via a network to partner programs of shops that match your content. This gives you the opportunity to use alternative billing models such as the CPO (cost per order). If the user buys a product via an affiliate link on your site, you will receive a corresponding fee. That is worthwhile for the conclusion of a contract (e.g. mobile phone contract). A click price of € 0.20 CPC - € 2.00 CPC quickly becomes € 150 or more, which you get paid out as a commission. With this alternative, you can earn a multiple of a pure CPO / click price model.

The problem with alternative affiliate marketing, however, is that you can only advertise one affiliate program with your advertising space. If you want to advertise several at the same time, this requires programming an advertising medium in which several banners of different advertisers rotate. This means that the user visits your website and while reading the content, the banner rotates automatically and shows advertisements from several providers, which increases your advertising income.

However, the whole thing is very time-consuming and technically not very easy to implement. In addition, you still have to make a name for yourself with the affiliate programs (i.e. generate a lot of sales) in order to receive premium conditions and not just the standard commissions.

The alternative to Google AdSense: advanced ad - strong advertisers, CPO remuneration 

This is exactly where the advantage of advanced ad comes into play. This solution offers you all the advantages that you appreciate and value about Google AdSense: The integration is very easy and the display is automatic. However, with advanced ad you don't just earn money when the user clicks on the ads. The display in the visible area alone counts. If the user does not click on the ad, but later buys in the advertiser's shop within a certain period of time, this purchase is traced back to the visual contact with the ad and you earn money from it. With advanced ad, the remuneration for this sale is passed on to you as the publisher on a CPO basis. How long the period of time in which a purchase is still added to the advertisement on your site differs from advertiser to advertiser, but it is usually between 24 and 72 hours.

advanced ad 1

The clear advantage of this CPO billing is that advertisers are willing to pay the maximum remuneration. After all, one purchase is more worthwhile for advertisers than any click. The condition model is different depending on the industry and advertiser. advanced ad works closely with advertisers and tries to negotiate premium remuneration with them in order to offer you as a publisher the highest CPO. advanced ad accesses over 600 advertisers worldwide. With this wide selection, the most important industries are covered and you have access to advertisements from the telecom, retail, travel, tech and finance sectors.  

advanced ad 2

The advantages of advanced ad: 

  • Attractive: transparent billing on a CPO basis  
  • Large selection: more than 600 advertisers 
  • International: advanced ad ads are played in Germany, Austria, Switzerland, Spain, Italy and France 
  • Native design: The ads from advanced ad are visually and thematically adapted to the look and feel of your website, so that the user perceives the advertising as less annoying 
  • Versatility: Ads in standard IAB formats, but formats tailored to your needs are also possible  
  • Transparency: You get a precise insight into which advertisers are shown on the advanced ad ads and you can specify blacklists and whitelists 
  • Clarity: With your account in the advanced suite you have a precise overview of your advertisements and income

This is how it works: The integration of advanced ad on your website

  1. Contact us using the contact form and provide us with your personal contact details, the URL of your website and the number of monthly page views. 
  2. We will get in touch with you and clarify the details of the advertising material integration. We will then set up an account for you and send you the advertising material code. 
  3. As soon as you have integrated the advertising code into your website, automated text-image banners are displayed.


Increase advertising revenue - conclusion: It's all about having the right mix

We recommend that you test and use advanced ad in addition to Google Ads. Integrate the ads from Google in a clickable position on your website and advanced ad in another visible position on the page. So you benefit from the advantages of both types of ads and get the most out of the monetization of your website!

Start now with advanced ad and get in touch with us!

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