Notes for our partnersOn 25th of May 2018 the General Data Protection Regulation, for short GDPR, is officially entering into force. The regulation adopted by the European Union will regulate the handling of personal data in the future and apply uniformly to all EU companies.
We use the cookie ID for our services in order to measure user’s behavior and to be able to display advertising in a targeted, fair and performance-optimized manner. Even if our cookie ID contains only pseudonymous information, it is likely to be assigned to the category “personal” according to the interpretation of the GDPR.
Approach & Strategy:
According to the current state of the discussions and statements, we assume that our services are legitimated according to Art. 6 (1) (f) of the GDPR on the “legitimate interest”. The following points speak for this:
In the interpretation and balancing of interests, we rely in particular on the user’s regular expectation that when surfing the internet and on visited pages, he gets advertisements for products that he has viewed in another shop and for which he has already been interested. Online advertising is in this sense no longer a surprise for the user. The connection between ads that are tailored to the interests of the user, and the processing of data is obvious to the user.
What is to do?
In addition, we recommend that you have your own data processing analysis of your page or your product carried out by your data protection officer or lawyer.
We all know that a lot is currently “in flux” and that further interpretations or corrections of the GDPR might follow. Should any questions remain unanswered, we are always at your disposal for personal discussions.