Artificial Intelligence: How data is made usable

“Made in Germany” stands for quality and reliability – this should also apply to artificial intelligence in the future. “Artificial Intelligence (AI) made in Germany” is to become a globally recognized seal of quality and Germany the world’s leading location for AI, as stated in the Federal Government’s key issues paper on the Artificial Intelligence Strategy. This is an ambitious goal if you look at how Germany is still lagging behind other countries in the field of digitisation.

In order to achieve this leading position, so-called competence centres are to be set up. In addition, research in the field of AI is to receive more funding. Germany is to work closely with European partners.

Data as economic factor

What AI is all about is the usability of data. Every day, vast amounts of data are collected on the Internet, providing a wide variety of information. These data are an important economic factor. Whoever has access to the data will have a significant competitive advantage. Federal Research Minister Anja Karliczek is also convinced: “Properly designed, AI is an important key to growth and prosperity.”
However, access to this data is limited by numerous factors – not only the much-discussed GDPR. With an “Open Data Strategy” access is now to be simplified – also beyond Germany’s borders in the form of a European Data Area – but always in line with the protection of personal rights. For example, companies could be enabled to enter into so-called “data partnerships” and share data.

AI

AI as a benefit

Some people might still be startled by the keyword “artificial intelligence”. The fear of machines and robots that will eventually take control of humans is still haunting some people’s minds. This is probably one of the reasons why the Federal Government emphasises in its key issues paper that its strategy is about “responsible and public welfare-oriented use of AI in cooperation with science, industry, the state and civil society”. The databases are to be used “for the benefit of society, the environment, the economy and the state”. The focus here is not only on protecting people’s personal rights, but also on IT security, so that data cannot fall into the wrong hands and be misused.

advanced store already receiving EU funding

advanced store also uses data from online users and is a pioneer in the automation of performance marketing. Using e-commerce-based intent and interest categories, we optimize programmatic display advertising. For this purpose, advanced audience GmbH, a subsidiary of advanced store, is working on the development of a tool that can predict future user behavior based on actions performed so far and automatically assigns websites to multiple categories. Both components are based on various machine and deep learning algorithms. For its development, advanced store receives public funds under Investitionsbank Berlin’s programme for research, innovation and technology (Pro FIT), most of which come from the European Regional Development Fund (ERDF).

Further information on ERDF funding for advanced store.

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Yvonne Hansen
Yvonne Hansen
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